The key is to get out of the “silo mentality” and co-generate a higher quality of listening to not only what is being said, but also what is unspoken. In order to facilitate positive change in any organization, there is a need to establish trust and relationships.
When collaborative relationships deepen among team members, your customers and other external stakeholders are positively impacted.
With new energy and renewed focus, leaders begin to discern who could be their future customers or employees, which often results in a conscious business taking a new stance and participating in the marketplace at new levels of engaging and partnering.
This begins a real story, not one made up in just a marketing strategy—but more of a way of engaging people and naturally generating a buzz that can only emerge from an aligned group of people taking their wisdom and energy to others who are hungry to grow their capacity.